2 Comments

Very interesting point on "Nano-Influencers". This demographic will continue to play a pivotal role in the dissemination of information. Being experts in their respective fields, their audiences trust what they promote; this can be an effective growth-hacking tool as well.

Expand full comment

Evidence driven communications: I'm particularly taken with this point, and I hope it grows into the future. Its necessary.

On alternatives to Twitter, I'm wondering if there's been a change in engagement levels. I'm less satisfied to engage there, becoming more passive, but I've really leaned into using Substack and Medium. I wonder how these methods will evolve. The really funny thing is, I'm collecting (?) Substack accounts via Mastodon!

As always thanks for the read. As a casual observer I find the subjects fascinating.

Expand full comment